Avid shoe collectors Nicole Shockley and Danielle Rego discovered fashion at an early age through their grandmother, Josephine Comella, who once said ' Always leave the house looking amazing...you never know who you are going to run into." To them style is so much more than just looking good. It's about showcasing your personality and boosting your self-esteem. Their own personal style is based on an old Hollywood glamour, mixing what's new and now with what's timeless and classic. And their vision for Josephine is to combine that style with service-drawing on their people-oriented experience to help them in their success.
While style icons and fashion visionaries of the past contributed to the sisters' sense of fashion, their business sense is firmly planted close to home. Coming from an entrepreneurial family boasting creative and business success, Nicole and Danielle have learned that perseverance and hard work can help see a vision come to life.